We have been very fortunate that talented designer David Moore was able to create our brand identity. He is a regular visitor to Greyfield Wood and we think he has produced a fantastic depiction of what we are aiming to achieve.
Below is Dave's final concept statement for the branding.
Chicken Wire Tubes and Natural Forms
Branding Identity for Greyfield Wood CIC
A constant reminder of the work and care going on in Greyfield Wood (even when the volunteers are absent) are the individual chicken wire guards surrounding saplings. They stand out from the landscape like little markers saying “We were here”. It says so much about the work and nurturing constantly in progress. So, despite the apparent lack of aesthetic beauty, could this element be incorporated as part of the symbol?
A logo cannot tell the whole story but it can give a flavour of the organsation’s meaning. The intention was to employ the chicken wire to help differentiate from the many similar organisations out there, whilst still including natural forms. The combination must integrate gracefully but make the mark distinctive and memorable.
The inspiration came from a plan view. The challenge was then to give the plant form dominance and simplify the chicken wire protection.
The final design gives a stylised impression of looking down the tube from above with the broad leaf sapling bursting forth from the top. The central bud also embodies the look of a mature tree at the centre. The promise of things to come for future generations. Green is an obvious colour for this organisation but these were carefully chosen. A grey green makes for strong lettering and wire whilst the fresh green of new growth stands out from it. A slightly adjusted version of the logo has been used for the branding iron, a classic way to make a mark.
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